Simon Harmark
Founder
Stephan has more than 20 years of senior-level experience leading large-scale industry transformation. He most recently served as Chief Digital Officer at Handelsbanken, a role he held for nine years. Prior to Handelsbanken, Stephan spent ten years at Ericsson, where he held roles including Director of Strategic Marketing and Networked Society Evangelist. Before joining Ericsson, Stephan was Senior Executive Vice President of Strategy and Sales Coordination at T-Systems in Germany, Deutsche Telekom’s ICT services provider. He also held several leadership roles within Deutsche Telekom, spanning sales, strategy and business development, and served as Executive Assistant to the CEO.
Steve Webster is a retail and ecommerce advisor with 25 years leading digital trading for businesses from £60m to over £1bn. Most recently Global E-commerce Director at Barbour, he has held seniorroles at Boohoo and Bensons for Beds, with international digital leadership at eXtra and LIWA in the Middle East. He advises boards and leadership teams on commercial performance in the agentic era, grounded in first-hand testing of how AI agents discover, select and buy from real retailers. He writes and speaks on the demand-side realities of AI in commerce for a senior retail audience.
