Steve Webster is a retail and ecommerce advisor with 25 years leading digital trading for businesses from £60m to over £1bn. Most recently Global E-commerce Director at Barbour, he has held seniorroles at Boohoo and Bensons for Beds, with international digital leadership at eXtra and LIWA in the Middle East. He advises boards and leadership teams on commercial performance in the agentic era, grounded in first-hand testing of how AI agents discover, select and buy from real retailers. He writes and speaks on the demand-side realities of AI in commerce for a senior retail audience.
