About the Event
GenAI HyperAutomation in Finance Summit – Amsterdam
As the financial services industry undergoes a profound digital transformation, Generative AI (GenAI)and HyperAutomation are leading the charge, reshaping operations, customer experiences, and innovation across Europe’s banking, insurance, payments, and capital markets.
Following the success of our U.S. summit, we now bring this dynamic conversation to Amsterdam, a thriving hub of financial innovation in Europe. This summit offers a unique platform for leaders across the European financial sector to explore how AI-driven automation is accelerating efficiency, enhancing personalization, and driving sustainable growth—while navigating evolving regulatory landscapes like the EU AI Act.
What is HyperAutomation?
HyperAutomation is the comprehensive integration of advanced technologies such as artificial intelligence (AI) machine learning (ML)robotic process automation (RPA)natural language processing (NLP), and intelligent document processing (IDP) to automate complex business processes end-to-end. Unlike traditional automation that targets individual tasks, hyperautomation aims for seamless orchestration across systems, delivering enterprise-wide transformation.
What is Generative AI?
Generative AI (GenAI) refers to AI systems that can create new content — text, images, audio, video—from existing data. Leveraging techniques like deep learning and neural networks, GenAI enables machines to generate outputs that mimic human creativity, reasoning, and contextual understanding. In finance, this unlocks unprecedented potential for content generation, scenario simulation, personalized recommendations, and real-time insights.
Why GenAI & HyperAutomation Matter in European Financial Services
In Europe’s competitive and highly regulated financial environment, GenAI and HyperAutomation are no longer optional—they are strategic imperatives. Together, they deliver operational agility, enhanced customer experiences, robust compliance, and future-ready innovation.
- Transforming Operations and Efficiency
- European banks, insurers, and asset managers are leveraging hyperAutomation to automate high-volume, rule-based tasks such as transaction processing, KYC, AML monitoring, claims processing, and data reconciliation. This reduces operational costs, accelerates turnaround times, and improves accuracy. GenAI complements this by dynamically generating financial reports, personalized investment portfolios, marketing content, and market forecasts, enabling teams to focus on high-value strategic activities
- Enhanced Customer Experience
- AI-driven chatbots, virtual assistants, and automated advisors are transforming how European financial institutions engage customers across channels. GenAI takes personalization further by generating customized investment recommendations, retirement simulations, and tailored financial solutions —all aligned with EU data privacy standards like GDPR
- Strengthening Compliance & Risk Management
- In a region with strict compliance mandates, hyperautomation ensures real-time transaction monitoring, automated regulatory reporting, and streamlined audit trails. Machine learning models proactively identify suspicious activities to mitigate financial crime risks. GenAI adds predictive power, generating early-warning insights into emerging risks, drafting regulatory documentation, and assisting with compliance reportin aligned with evolving frameworks such as the EU AI Act and MiFID II
GenAI supports the back-office by generating automated documentation, customer reports, and summaries for internal audits. This decreases the time spent on administrative tasks, improving overall operational efficiency.
Sessions at the Amsterdam Summit
Conclusion
As Europe’s financial sector accelerates toward an AI-powered future, Generative AI and HyperAutomation are critical enablers of sustainable innovation, resilience, and competitive advantage. From Amsterdam’s vibrant fintech ecosystem to Europe’s leading financial hubs, this transformation is unlocking new value across operations, customer experience, compliance, and strategic growth.
Join us in Amsterdam to connect with industry leaders, explore actionable strategies, and discover how GenAI and HyperAutomation will shape the next chapter of European financial services.
