Gary Yeoh

Appointed as Chief Marketing Officer in early 2024, Gary Yeoh brings nearly three decades of leadership across the retail, finance, and payments sectors. Respected for his strategic vision and industry expertise, Gary is steering PayNet’s marketing with a focus on expanding brand influence and driving growth.

Gary’s career is marked by transformative achievements. As a founding member of Boost, he played a key role in establishing one of Malaysia’s leading e-wallets. He also pioneered Malaysia’s first coalition loyalty program (Bcard) under Berjaya. His leadership extended to roles as Country Manager of Fave and General Manager at BNPL leader Atome, where he built impactful partnerships and led innovative marketing strategies.

A law graduate from the University of Westminster, UK (Barrister-at-Law, Lincoln’s Inn), Gary’s unique blend of legal insight and commercial acumen has been a major asset in his career. His ability to align business goals with consumer needs has consistently driven success.

As PayNet’s Chief Marketing Officer, Gary is poised to lead with a forward-thinking approach that strengthens PayNet’s position in the rapidly evolving payments landscape.